This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

OSHP Event: Vaccine Hesitancy and Practical Solutions: Lessons from Marketing and Social Psychology

July 30, 2026 5:30 PM - 7:00 PM (PDT)

Description


Join Aaron M. Sackett, Ph.D., Professor and Chair of the Marketing Department at the University of St. Thomas, for an insightful presentation examining how principles from marketing and social psychology can help address vaccine hesitancy. Drawing on decades of research in persuasion, decision-making, and social influence, Dr. Sackett will explore how individuals process health information and why certain communication strategies are more effective than others. Participants will gain practical, evidence-based techniques to engage vaccine-hesitant patients, build trust, and support informed vaccination decisions through more effective conversations.

Objectives for this presentation - the audience will:

  • Gain an understanding of the psychology of persuasion and social influence, backed by empirical research 
  • Learn how effective behavioral change depends on the degree two which one’s persuasion target (e.g., patient) is engaged in a “systematic" (rational) mode or a “heuristic” (reactionary) mode of processing information 
  • Gain insight into what types messages and influence tactics are more effective, and which are counterproductive, depending on an individual’s current processing mode 
  • Leave with a set of actionable tips and tactics to help them more effectively persuade vaccine-hesitant patients to choose vaccination  

Presenter
Aaron M. Sackett, Ph.D.
Professor and Chair of the Marketing Department
University of St. Thomas - St. Paul, Minnesota

About the Presenter
Aaron M. Sackett is Professor and Chair of the Marketing Department at the University of St. Thomas in St. Paul, Minnesota, where he teaches courses on consumer behavior and ethical persuasion. He earned his Ph.D. in Social Psychology from Yale University and has conducted research related to decision-making, persuasion, and social influence for over 20 years. In addition to publishing in scholarly journals, Professor Sackett seeks to translate current research into actionable lessons for practitioners and the public. He has shared his research 


 


Time

5:30 pm - Registration and Networking with Exhibitors
6:00 pm - Presentation Begins

Location

The Collaborative Life Sciences Building (CLSB)

Robertson Life Sciences Building The OHSU Robertson Life Sciences Building (RLSB) is located on S Moody. South Waterfront map and directions: https://www.ohsu.edu/swmap

Pricing

Complimentary Registration: Advance registration is required for planning purposes, but there is no fee to attend this event.

View Event

Contact Information

Details: OSHP Office mail@oshp.org
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code

Billing Contact

Registration Protection
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}