BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:Pacific Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:Pacific Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260730T173000 DTEND;TZID=America/Los_Angeles:20260730T190000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:OSHP Event: Vaccine Hesitancy and Practical Solutions: Lessons from Marketing and Social Psychology DESCRIPTION:Join Aaron M. Sackett\, Ph.D.\, Professor and Chair of the Marketing Department at the University of St. Thomas\, for an insightful presentation examining how principles from marketing and social psychology can help address vaccine hesitancy. Drawing on decades of research in persuasion\, decision-making\, and social influence\, Dr. Sackett will explore how individuals process health information and why certain communication strategies are more effective than others. Participants will gain practical\, evidence-based techniques to engage vaccine-hesitant patients\, build trust\, and support informed vaccination decisions through more effective conversations.Objectives for this presentation - the audience will:Gain an understanding of the psychology of persuasion and social influence\, backed by empirical research Learn how effective behavioral change depends on the degree two which one's persuasion target (e.g.\, patient) is engaged in a "systematic" (rational) mode or a "heuristic" (reactionary) mode of processing information Gain insight into what types messages and influence tactics are more effective\, and which are counterproductive\, depending on an individual's current processing mode Leave with a set of actionable tips and tactics to help them more effectively persuade vaccine-hesitant patients to choose vaccination Presenter\nAaron M. Sackett\, Ph.D.\nProfessor and Chair of the Marketing Department\nUniversity of St. Thomas - St. Paul\, MinnesotaAbout the Presenter\nAaron M. Sackett is Professor and Chair of the Marketing Department at the University of St. Thomas in St. Paul\, Minnesota\, where he teaches courses on consumer behavior and ethical persuasion. He earned his Ph.D. in Social Psychology from Yale University and has conducted research related to decision-making\, persuasion\, and social influence for over 20 years. In addition to publishing in scholarly journals\, Professor Sackett seeks to translate current research into actionable lessons for practitioners and the public. He has shared his research X-ALT-DESC;FMTTYPE=text/html:

Join Aaron M. Sackett\, Ph.D.\, Professor and Chair of the Marketing Department at the University of St. Thomas\, for an insightful presentation examining how principles from marketing and social psychology can help address vaccine hesitancy. Drawing on decades of research in persuasion\, decision-making\, and social influence\, Dr. Sackett will explore how individuals process health information and why certain communication strategies are more effective than others. Participants will gain practical\, evidence-based techniques to engage vaccine-hesitant patients\, build trust\, and support informed vaccination decisions through more effective conversations.

Objectives for this presentation - the audience will:

Gain an understanding of the psychology of persuasion and social influence\, backed by empirical research \;
Learn how effective behavioral change depends on the degree two which one&rsquo\;s persuasion target (e.g.\, patient) is engaged in a &ldquo\;systematic"\; (rational) mode or a &ldquo\;heuristic&rdquo\; (reactionary) mode of processing information \;
Gain insight into what types messages and influence tactics are more effective\, and which are counterproductive\, depending on an individual&rsquo\;s current processing mode \;
Leave with a set of actionable tips and tactics to help them more effectively persuade vaccine-hesitant patients to choose vaccination \;

Presenter
Aaron M. Sackett\, Ph.D.
Professor and Chair of the Marketing Department
University of St. Thomas - St. Paul\, Minnesota

About the Presenter
Aaron M. Sackett is Professor and Chair of the Marketing Department at the University of St. Thomas in St. Paul\, Minnesota\, where he teaches courses on consumer behavior and ethical persuasion. He earned his Ph.D. in Social Psychology from Yale University and has conducted research related to decision-making\, persuasion\, and social influence for over 20 years. In addition to publishing in scholarly journals\, Professor Sackett seeks to translate current research into actionable lessons for practitioners and the public. He has shared his research \;

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LOCATION:2730 S Moody Ave Portland 97201 UID:e.4702.1490614 SEQUENCE:3 DTSTAMP:20260617T194136Z URL:https://members.oshp.org/event-calendar/Details/oshp-event-vaccine-hesitancy-and-practical-solutions-lessons-from-marketing-and-social-psychology-1767271?sourceTypeId=Hub END:VEVENT END:VCALENDAR